Television now plays a major role in organizing the Olympic games. Television that provides the IOC with ample funds in return for exclusive rights of coverage.It is for this reason that the IOC is planning to extend the duration of the games, perhaps to as long as the end of the fourth week, in order to provide television companies with markets (audiences) and very high fees for advertising.It has not always been so.Until the middle of the twentieth century the written press, followed by radio, were at the heart of Olympic coverage. However even though those media helped to promote the Olympic movement, they did nothing to make it financially independent.The first television camera pictures were broadcast to the public by the Nazi propaganda chief just before the start of the Berlin games.In 1948 in London half a million people watched the television report broadcast during the games. At the Helsinki games in 1952 and in Melbourne in 1956 discussions concerning television rights were begun but did not lead anywhere.It was not until the 1960 Rome games and the advent of Eurovision that television viewers were able to watch the games live. In 1968 millions of viewers were for the first time able to watch the games in colour.In 1988 in Seoul broadcasting rights were 350 times greater than those bought at the Rome games.In Barcelona the American company NBC paid 410 million dollars for television rights which it then re-sold to other TV companies around the world ; For the Sydney 2000 games they paid twice this amount.It must be said that television often comes up with beautiful shots. The viewer is taken to the heart of the scene, and can enjoy slow motion replays, underwater shots and close-ups that spectators in the stadium cannot.On the other hand being in the stadium provides feelings and memories that can never be captured on television.