Rio 2016
128 days
Pyeongchang 2018
-425 days
Tokyo 2020
-1321 days
Without advertising, without advertisers, and indirectly without their main medium, television, the Olympic games would probably never have become as popular as they have today. The time when athletes were banned if they showed the brand names of their equipment in front of television cameras is long gone.Today the brands that provide considerable revenue for international sport are household names for television viewers.Still, the Olympic compounds remain free of any advertising. These must be the last places in which the name of the host city and flower beds take the place of the usual advertising banners.
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