The financing of the Olympic games is a costly business and each host town has to have the financial capacity to celebrate the games. It is quite true that a good deal of the financial burden falls on the State, especially where large sporting venues, transportation and infrastructure are concerned. This political choice is often entirely justified. The games generate an enormous interest in the host town, providing a huge opportunity for short and middle-term development.For the remainder of the funding, commercial business offer the host towns great scope for financial arrangements. This type of arrangement has always existed.Had it not been for a rich merchant, Georgius Averoff , who financed the restoration of the Olympic stadium, the 1896 Athens games would never have taken place.Just as during the 1924 Paris games, the stadium was covered with billboards. A resolution has since been passed by the I.O.C., forbidding advertising on the inside of the stadium.At the 1984 Los Angeles games, the sponsors footed the bill for the sporting venues. It is much the same way that the I.O.C. quite naturally enters in to partnership with some of the big multinational companies, to ensure the necessary extra funding for the organisation of the games.